Stereotypical Expectation
This
might actually sound like a cliché when general expectation form media is to be
neutral about something. By neutral I mean absolutely unsided about the
happenings. The first and the foremost thing that applies to journalism is to
report and telecast the news as and when it is happened. But with set of
expectation you should have born 30 years earlier or in different country
altogether. Today I am going to speak about both electronic and publishing
media. What I will also do is try and offer solutions. People on social
networking sites know me as the one who
puts the question articulately but has no answers. They had a point back
then. But then happened " What Young India Wants?" , a book by Chetan
Bhagat. While Chetan has inspired the masses to read , he also has inspired me
to shape my writings The book is a collection of essays where in the author
takes a situation , deals with it in most fluent manner and tries to offer a
solution , how-so-ever "Juvenile". I will try to do the same. Lets
dig!
Publishing Media
Let
me start this with Publishing Media. I find one problem very serious about it.
Newspaper is not about the news anymore. It is about full page ads , Classified
crap, Supplements and more supplements of Horse Shit. The shit consists of
houses with lake view or mountain view, birth or death anniversary of
tycoon ,some cold cream ads, some
engineering classes , some commercial schemes, and a long list of products we
hardly know even exist. Are these things important to us in hunter gatherer
sense of way? NO! a big NO. What are we then? Consumers! Consumers of
Life-Style Obsession. What the publishing media thinks these days is Murder ,
Crime , Poverty these things don’t concern
me what concerns me is Celebrity Magazines , Television with 500 Channels ,
Some guy's name on my underwear (Rogaine , Viagra, Olestra, Allen Solley ). The
moral of all of this remains the same."All this life we buy things we
don’t need, with money we don’t have ,For the people we don’t like"
I
stay in Pune and I can say this thing
blindfolded. No youth of this generation can afford a flat more than 70
lacks(Godsons excluded) ,even now it is a very very generous sum, and yet what I see on front page in Crystal Houses
located on the suburbs of the city (5 out of 7 days). Gone are the days when
front page meant something to us. Now a days any Dickhead can be there
occupying that space. What's overhyped now is Page 3. The pary thrown by
tycoons, politicos and other VIP events. Ask me then where is the news. Oh, it
is there on pages 2,10, 16 respectively. I am not even undercounting. All the
other pages are filled with Classified , Commercials and Expert (actual life
Idiots, but I will get back to it) opinions. These are the problems an average indian
is having against publishing media. (Lets Dig deeper)
E-Media (Electronic
Media)
E
media activity on present day can be analyzed as 30% bolly masala( serials
included),30% Cricket, 20% tele brands, 10% ads , 10% news. The work definition is as follows,
Purana
Jamana:- Report the News
Uske
Baad wala Jamana:- Make the News
Aaj
Kal ka Jamana:- Fake It and then Break It
Actually
I never had a problem starting with something , but now am in dilemma as to
where do I begin. Lets start.
E media overhypes trivial things and no importance is given to real
sensitive stuff. I have a quintessential example. A few weeks earlier a
political tycoon was deceased. There was apublic funeral for him, but the way
media handled was just disgusting. The whole day and I mean entire 24 hours the
news channels went on showing the rally , the mammoth crowd and the legendry politician. Sure, all of the
state grieved on that day but media people should have known where to draw a
line. The sensitive matter on other hand was dealt only with a sentence "
Kasab, the terrorist, is hung and lives no more
." there was some sort of info of him being infected with Dengue
but no medical reports were released , neither did anybody get to see his dead
body nor the hanging procedure, no ,nothing!!! Just like that.
Next thing they are doing is to offer
astronomical solutions to existential problems. There is this guy called Rajat Shamra,
one of the biggest aceholes (you know what I mean) of Indian Journalism. He
claims himself to be a scion to have invented Breaking News and also Janta ki
Adalat , and everybody knows Breaking news had done to media what pen drives
have done to computer. whatever be the situation they are always linked to
Chudailys , Pralaya, Kutta, Billi and Rajat Sharma is the one who breaks it to
you every single day. For me he is the man who created news channel simply out
of Punar Janam and Paapi Log, all the way from the programs about reincarnation
to creating a nation of idiots.
What
an Ass hole!!! ( I mean it )
And
when time is good some actual news comes into picture. Oh yes we get the news
form the strip that is running at the bottom of Tv set. If you are lucky enough
you can also catch a sorry looking news
reader and if you are terribly lucky you get two readers who have
nothing to do apart form complementing each other. What the hell goes on in
those news rooms I wonder!
Cricket
!! (Oh you will love this Para) . Every Indian is entitled to have a
opinion about cricket but media are not entitled to telecast every single crap
that comes there way. What they do is
Step
1:- Take a Issue( Currently dysfunctional Indian Team)
Step
2:- They find bunch of ugliest looking idiots who off-course has got the
opinion
Step
3:- They will ask him some irrelevant question and never let him complete his
sentence.
Step
4:- They will make them fight verbally with each other. Damn the topic, there
egos are at stake now
Step
5:- One who is conducting the debate will announce the show is ending whilst
the idiots , yes the ugliest idiots are still fighting in the backyard.
The
good reason for calling them idiots is having limited cricket they opine about
the God of cricket. These very people cant even hold a bat cant go for a walk
single day in there lives say something slanderous about Sachin Ramesh
Tendlkar. The stupid fuck that they are don’t even know sachin is holding his
bat for as long as 7300 days in field.(Mind It!) Been running like a school boy
for last two decades. He is the one who has child like enthusiasm about
everything. We all know that retirement is part & parcel of the game but
who the fuck are these people who impose the retirement on SRT. One such
bastard is Monindar Amarnath!He comes up passing cluster fuck statements like
"Sachin should have retired after 2003 world cup" , also he said in 2007 Dhoni should not be a captain
of Indian team. One month later India won the T-20 world cup under his
captaincy after a couple of years we won Champions league 2010 that too under
his captaincy and a year later won a 50 over Worldcup. I have nothing against
this guy but he should stop considering himself a War hero. If so then it is
high time he is reminded that this is a peace time. Seriousy no respect form me … not like this!!
When
I was a child TV serials were telecasted once a week. Be it Alif Laila,
Shaktimaan, Suraag etc etc. However popular be the serial it was telecasted
once a week. All we discussed was what would air for the upcoming week. Now a
days serials are replaced by fancy word Soaps (specifically Soap Opera), which
shows the show 6 out of seven days. The media don’t think that is enough so
they run psychotic shows like Saans and the city to tell the audience whatz
next to happen. There was
the time when suspense had a vital role play in pursuing a serial but the Media
has killed it now a days.
As
I said I will offer solutions to these problems.
Publishing
media
- Reduce the number of pages.
Nobody reads the whole newspaper on week days.
- Glamorizing everything is no
compromise for a less hi-fi story. People require truth not the
manufactured version of it.
- Use the supplements only when required. This is not a exam
hall just to be remembered.
- Private ads should not
feature more than a square of 8"X8"on page 4 or 6 whichever is
convenient.
- Always remember Freedom Fighters like
Bal Gangadhar Tilak started Kesri Newspaper with sole intention of
awakening the masses for freedom struggle against the Britshers. They
might be less glamorous than you are but were equally effective.
Some of his editorials are even at Library of Oxford and Cambridge. They
were effective , you could be too. Give it a thought at least.
E-Media
- Telecast the news like the
happenings in Parliament houses. The channels like Lok Sabha and
Rajya Sabha are telecasted only 3
hours per day. You could do it too. Telecast only the news part.
- No Astrology or Serial Crap
is required. People are anyways bored of watching the marathon telecast of
Balika Vadhu / Godh Bharai /CID / Crime Patrol that they can take it no
more.
- Experts chosen should be
publically respectably. If you don’t find one , its okay too. Conclusion
is anyways ours to make with or without his opinion.
- Funeral/Auctions/Celebrity
Events should not be telecasted for days and days . It is a high time that
you are reminded of it.
- One mans tool is another
man's weapon. Same holds true for Journalism . But Stop toying with it and
feed us with some serious stuff.
- Always remember the legend
Bhagat Singh. He got himself arrested so that People of India would listen
to his voice through media. The media guys then were so articulate that
they published What he had to say as he said it no more, no less.Notice the level of faith Bhagat had in media back then. The move was totally successful and thanks to Media people then. If same thing has to
happen today ask yourself just this question "Will Bhagat Singh trust
us? Could we live up to his expectation?".(since you so masala
typically handle news that was meant to be serious) Only then can we have this media problem
handled.